Stara kineska poslovica glasi „slika govori više od hiljadu riječi“ i ona reprezentuje superiornost vizuelne repezentacije. Istina ove poslovice je testirana kroz istraživanja koja pokazuj da će slika ne samo isprovocirati i zainteresovati čitaoca veoma lako, već će mu ostati u memoriji dug period nakon što je uočio.
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